Marketing & Digital Strategy

Aim of the module This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models,…

Innovation in Marketing

Aim of the module This module enables you to take a visionary approach and embed innovation to help your organization deal with the challenges of…

Managing Brands

Aims of the module This module enables you to take a strategic approach to branding at a productive/service level so that it is consistent with…