Senior level marketers need to be able to identify and prioritise key stakeholders, and the influence they have in determining the role for corporate reputation…

The new constant is a disruptive state of flux, winning managers will be those who embrace entrepreneurship and create transformational change and value for their…

Marketers need the essential skills to identify, integrate and monitor digital tactics to enhance marketing activities. Aims of the module This module is about appreciating…

Things to know about the course Digital Insights: Understand the strategic implications of the Changing Digital Environment on Organizations Interpret relevant insights from the wider…

Aim of the module This module enables you to take a visionary approach and embed innovation to help your organization deal with the challenges of…

Aims of the module This module enables you to take a strategic approach to branding at a productive/service level so that it is consistent with…

Aim of the module This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models,…