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CIM
Certificate in Professional Marketing
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Professional PR Certificate
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Professional Diploma in Marketing
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Certificate in Professional Marketing
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CIM
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Applied Marketing
View Course details
Godfrey
·
December 20, 2019
Course Content
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AM - Podcasts
3 Topics
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Lesson Content
0% Complete
0/3 Steps
AM - Session 1
AM - Session 2
AM - Session 3
Lecture Notes
The Marketing Concept
Learning Outcome 1
Marketing and Other Business Philosophies
1 Quiz
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Lesson Content
Quiz -Marketing and Other Business Philosophies
The Role and Function of Marketing
1 Quiz
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Lesson Content
Quiz - The Role and Function of Marketing
The ANSOFF Growth Matrix.
1 Quiz
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Lesson Content
Quiz - ANSOFF Growth Matrix
An Introduction to Marketing Planning
1 Quiz
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Lesson Content
Quiz - An Introduction to Marketing Planning
AM - Module Overview
AM - Learning Outcome 1 Overview
Learning Outcome 2
Consumer Buying Behavior
1 Quiz
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Lesson Content
Quiz - Consumer Buying Behavior
Organizational Buying Behavior
1 Quiz
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Lesson Content
Quiz - Organizational Buying Behavior
Types of Buying Behaviors
1 Quiz
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Lesson Content
Quiz - Types of Buying Behaviors
Adoption of Innovation
1 Quiz
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Lesson Content
Quiz - Adoption of Innovation
Segmentation
1 Quiz
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Lesson Content
Quiz - Segmentation
The Consumer Journey
1 Quiz
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Lesson Content
Quiz - The Consumer Journey
AM - Learning Outcome 2 Overview
Learning Outcome 3
The External Macro Environment
1 Quiz
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Lesson Content
Quiz - The External Macro Environment
The External Micro Environment
1 Quiz
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Lesson Content
Quiz - The External Micro Environment
The Internal Environment
1 Quiz
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Lesson Content
Quiz - The Internal Environment
AM - Learning Outcome 3 Overview
Learning Outcome 4
Marketing Information Research 1
1 Quiz
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Lesson Content
Quiz - Marketing Information Research 1
1 of 2
About Instructor
Godfrey
3 Courses
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Course Includes
31 Lessons
3 Topics
22 Quizzes
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