Every marketer needs to understand how to exploit digital marketing assets, tools and techniques in order to improve their customer value proposition and help achieve their organisational objectives. This means designing an accessible, usable and value-adding website, as well as using a range of inter-related digital marketing tools and techniques – integrated with traditional tools and techniques – to drive traffic, conversion, engagement and referrals. Practical skills, tools and techniques will be disseminated utilising a mixture of presentation slides, demos, discussions, exercises, useful online tools and resources, and various educational YouTube videos, geared to examining best (and bad) practice.